November 2011 - Social Media: Awareness, Audit, and Assuance


Everyone is buzzing about Social Media. Twitter, Facebook, LinkedIn, Foursquare, YouTube, blogs, and other Web 2.0 sites and applications are the new face of the Internet. Because Social Media is having a game-changing impact on how people make their buying decisions, businesses are rightly concerned. While Marketers view it as an amazing opportunity, others within most companies aren't as enthusiastic. Legal departments view it as a source of potential liability. For HR, it's a ball of confusion. Accounting can't figure out the return on the investment. Employees are unaware of its true impact on their career. And for IT, it's just one huge pain in the rear.

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives, such as enhanced customer interaction, greater brand recognition, and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks, such as data leakage, malware propagation, and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross-functional, strategic approach that addresses risks, impacts, and mitigation steps, along with appropriate governance and assurance measures.

This session will examine the Social Media phenomena, how it started, where it's going, and audit and assurance considerations.


Tom Snyder

Tom is founder, president, and CEO of Trivera Interactive, one of the upper Midwest's oldest and most respected Interactive firms. He has been blogging since 1998, sharing the insight gained from helping businesses of all sizes use digital and web technology as powerful tools to re-enforce their brands. Tom is also the author of The Complete Idiot's Mini Guide to Realtime Marketing with Foursquare.